Reading 1: What is globalization? - HE YUNONG (하우농)

 

What Is Globalization? 

 - Roland Robertson and Kathleen E. White


1) Summary

By reading this article, I have a better understanding of the concept and definition of globalization, and also discovered the controversy about globalization. 
In the Velho(1997) paradigm, globalization may be understood as the direction in which the world considered as a whole is moving. 
Globalization is mainly divided into two trends: increased global connectivity and increased global awareness. Globalization is divided into four modes: nation-state, world politics, individual and human. The main dimensions of globalization are cultural, social, political and economic.


2) Interesting items

What impressed me most in this article was that there was a lot of discussion about what Ritzer called McDonaldization (2000). I think it's very interesting, just like hiring employees from different countries will cause frustration in internal communication. Because of language and cultural problems, their ways of promoting products or services will be different. Enterprises in different regions need to adjust their marketing strategies according to regional culture, and formulate marketing methods in a way that is unique to this region and can be understood and accepted. 

We can't assume that marketing methods aimed at American audiences will attract mass consumers in Korea, China or any other region, because consumers in each region have very different consumption cultures and needs.The spread of this way of paying attention to environmental factors and culture around the world is undoubtedly the key to the globalization process.

3) Discussion angle

Exploring globalization through the concept of global localization is actually an inevitable and increasingly self-limiting process. 

However, if we think more along Ritzer's "globalization", then globalization can't be considered as self-limiting, because, as we can see, globalization, as a homogenization force, will be an eternal process in theory until everything in the world is surrounded by it. 

Which view do you support more? Or which point do you think is more convincing?

Comments

Post a Comment

Popular posts from this blog

Introduction to our blog

 This blog is a digital forum where students from Fall 2022 class in Media Trends and Globalization at the Hanyang University in Korea will discuss their weekly readings and activities. For each section of the course, you are expected to post a blog post on relevant readings on our blog here and make a comment on another student's post. An ideal commentary should be about 800 words, divided into three clearly labeled sections in which you: 1) summarize in your own words of materials you read; 2) mention of any new, interesting, or unusual items learned; 3) identify at least one question, concern, or discussion angle that is either problematic in some respect or could have been elaborated more. This question is likely to be incorporated into our class discussions. You are allowed to quote an interesting passage from the text(s) you've read, but the quotes will not count toward any length requirements. Blog’s deadline is always: Sunday, midnight, of the week the question is poste...
Read more

Reading Assignment 2: “What is the relation between culture and globalization?” LUAN QIANYUE

Cultural Globalization - Tomlinson   (1) Summary Globalization is not just a matter of politics, economic movements or the rise of trans-regional and large regions. Tomlinson believes that there is a multidimensional "globalization" in which the cultural dimension is an important area that needs to be studied separately. Tomlinson explains the importance of time and space issues, cultural imperialism, "deterritorialization," the impact of media and communication technologies, and the possible development of more international cultures by examining the relationship between globalization and contemporary culture . John Tomlinson introduced the dimension of culture in the research of globalization theory, trying to construct the global cultural picture. He analyzed the relationship between globalization and culture, put forward the proposition of global culture, and defined the concept of global culture. Emphasizes the necessity of studying global culture. In his view,...
Read more

Reading Assignment 4: Economic Globalization--- LUANQIANYUE

What is the relation between economy and globalization? Reading Assignment 4: Economic Globalization (1)Summary Economic globalization is a result of the development of the world economy, which accelerates economic development, expands market horizons, and increases productivity. Economic globalization improves the efficiency of enterprises and plays an important role in the expansion of national economies. The authors believe that multinational corporations are the central players in economic globalization and the main shapers of the global economy. -TNC and its activities are undoubtedly one of the keys to understanding urban and regional development in today's globalized world economy. The internationalization of economic activity and its main instrument, the multinational corporation, can simply be seen as part of the normal expansion process of capitalist development. In the context of economic globalization, the rising power and status of transnational corporations an...
Read more