Reading4 : Economic Globalization - hyojin Lim
1. summary It provides a more subtle description and explanation of the nature and importance of TNC in the process of economic globalization, an approach firmly based on the empirical reality of highly differentiated geography. - Size and Geographic Distribution of Multinational Enterprises Overall, TNC activity is traditionally measured using foreign direct investment (FDI) statistics. A 'direct' investment is one company investing in another company for the purpose of controlling the operation of another company. A 'foreign' direct investment is simply a direct investment that occurs beyond national boundaries, i.e., when a company in one country purchases a dominant investment in another country or when a company establishes a branch or subsidiary in another country. - market-oriented investment The unique nature of a particular market may require a direct presence to understand and meet such a particular situation. It may be desirable for the TNC to appear strong...