Reading 1: What is Globalization - Ronan Hoogmoed

 

  1. Summary

One of my main discoveries in these papers is that there’s no single definition for globalization, but rather a range of different views. The author lists several ways of defining globalization, resulting in a broad understanding of the diverse subject.


If we look at different definitions summed up, we can guarantee that it’s related to culture, food, ideas, economy and travel. Everything that can be related to international topics can fit in the term globalization. In a broad sense, globalization could also be viewed as the direction the world as a whole is heading in.


Despite the difference between Velho and Robertson’s views on globalization, both terms are important to know due to their relation to the anti-globalization movement in mostly western societies. This caused many protests against capitalist globalization.


  1. What I learned

I think the main takeaway from this article is that globalization is not just a single term, but one that has expanded and changed throughout history and will continue to be redefined in the future. It is also interesting to know that globalization changed a lot over the years, following the fall of the Berlin wall in 1989 it has become a more mainstream term as the west and east became more connected.


Additionally, globalization is applied by brands worldwide by “McDonaldization”; adjusting the brand image to fit in with a certain culture without letting go of the original brand values. This has been done by many other companies now, like Nike and Starbucks.


  1. Topic for discussion

Do you think culture around the world should merge into one? Do you think globalization will affect the world equally, or do you think it will increase the gap between first and third world countries?

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