Reading 2: What is the relation between culture and globalization?

 

Summary

Tomlinson writes about definining features of the terms culture and globalization to introduce the article. Globalization is summarized here as global connectivity, a rather abstract way to describe the word, but that stops the word from being too complex to relate to culture. It does refer to several categories, like trade and fashion globalization.

To some extent, we could refer to cultural globalization as “cultural imperialism”, “Americanization”, or “Westernization”, due to the global spread of capitalism and the creation of a monoculture. The definition of culture here being “an experience that is not produced or shaped”.

Despite increased global connectivity, it is not implied that everything is becoming the same and united. Every location in the world still has it’s own identity, a city like Madrid feels completely different from Tokyo or Beijing, even though they might have more similarities than at other points in history.

Interesting point

We are not yet aware of the effects of globalization and the interconnectiity of media in the long run, which might spark certain issues in the future. I think this is interesting because we’re at a point where there’s no way back to returning to having completely separated cultures. In the future we could see potential issues arise.

Discussion point

Due to the uncertaintity surrounding globalization, should we really encourage it even more or should we try and maintain a certain level of difference between countries to make sure every culture remains unique?

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