Reading2 : What is the relation between culture and globalization?

1) Summary

Globalization is a multidimensional process that takes place in the fields of economy, politics, environment, and culture. Among them, culture is a dimension that is created and formed at the same time that globalization affects it. Many Western critics believe that globalization drives the world into a comprehensive global culture. This idea comes from the assumption that Western cultures, such as Disney, Coca-Cola, and Marlboro, contain forms of cultural imperialism. But just because we drink Coca-Cola and eat McDonald's hamburgers doesn't prove our surrender to Western cultural values. When we think about where we live, despite the power of globalization, we all maintain a high level of cultural characteristics. London has its own cultural 'feel' that is quite different from Madrid, Tokyo, and Beijing. With the development of media, we are not vivid in what is happening in the distant parts of the world, but we are influencing our lives and promoting new sensitivity: cultural openness, human reciprocity, and social responsibility. Therefore, globalization can be thought of as a power to create and spread cultural identity, not as a threat to cultural identity. Those who view globalization as a threat to identity believe that all historical cultures have built identity in a regulated institutional form that now dominates the modern West. But every culture forms meaning through the practice of collective symbolism

2) Interesting

In the meantime, I thought that each culture's identity was being damaged by Western culture. But Tomlinson's opinion is very interesting, arguing that globalization is not a threat to cultural identity, but a force to establish and spread identity, and interpreting the meaning of identity differently.

3) Discussion point

He argues that we need to come up with cultural concepts that are much more agile and flexible than we have. What approach should I take to come up with?


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