Relationship between culture and globalization—SUN DAIYANG

1. Summary

Tomlinson believes that there is a multidimensional "globalization" in which the cultural dimension is an important area that needs to be studied separately.I think there is a complementary relationship between culture and globalization. Different countries have different cultures. Globalization is the center of culture, and culture also needs to be spread through globalization.In the current era of globalization, the speed and intensity of global capital and information flows are unprecedented, and local cultures are being affected. Therefore, the mutual promotion between culture and globalization is more necessary.

2.The interesting point

The iconic catering brands such as KFC and Starbucks mentioned in this article are constantly improving, influencing and entering the Chinese market, but iconic brands provide different beverages and menus in different countries and regions to meet local tastes. I think this is an interesting point.

3.Discussion points

How to resolve cultural conflicts in the process of globalization？

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